What do ice cream, guys in Speedos, fifty cent brownies have to do with each other?
They’ve all been part of some of the many fundraisers we’ve done!
Since joining PRSSA in 2007, I’ve been privy to quite a few creative ideas that have been on the table to get us money for our various chapter needs. A few don’t pan out, and some are less than thrilling, but overall, fundraisers are a great way to get to know your fellow members and make some money that will directly benefit your PRSSA experience.
Previously, we’ve taken shifts at Coldstone Creamery which gives us a percentage of the night’s sales depending on how much ice cream is sold. Hands-down the best part of working there, even for an hour or two, is sampling all of the ice cream. My go-to flavor is oatmeal cookie batter, except for the late falls months when pumpkin ice cream is the only thing you should be eating.
During my freshman year, we did Coldstone night in November—not exactly an ideal time to rake in big bucks on ice cream sales. Timing is a key element when putting on fundraisers, and the next year we were proactive in making sure we were behind the counter during the first week of classes in August.
Personally, my favorite fundraiser was one we just completed. At the intramural co-ed swim meet on October 4th, eight members were awarded $300 for the chapter by being back-up timers one early Saturday morning! We really lucked out in that, although it was a home football game, the intramural meets are shorter and people were able to leave in time to watch the game or continue tailgating. The swimmers were extremely nice and very appreciative of us, and I think I’m not just speaking for myself when I say that particular fundraiser was especially easy on the eyes.
Another of my favorite fundraisers (boy howdy, I sure do like making money) is the PRSSA bake sale in AJB! Not only do I enjoy this because I am ob-SESS-ed with baking, but working at the table gives you great interaction with some of the more colorful characters that roam our hallowed halls. Also, people are super supportive of anyone selling awesome baked goods at bargain-basement prices. The sampling that may or may not go on is also a highlight.
But Brittney, where does this money go? I know you’re asking, so I’ll TELL YOU. As rewarding as the fundraisers themselves can be, what we do with the money is about a million times better. Money for hotels, gas, etc. is needed when we go on agency tours or to conferences, end-of-the-semester banquets and socials, some overhead costs, PR Day, possibly bringing in certain speakers—the list of what we can do with our chapter funds is never ending!
The most important part of fundraising, my PRSSA minions, is that you NEED TO GET INVOLVED. The same five or six people can’t raise all of the money for the entire chapter—everyone needs to pull their own weight. This making money stuff is not hard—it’s really fun and we don’t even notice that we’re working because there’s bonding, there’s laughing, and more often than not, there’s a trip to the Airliner afterward.
If YOU have an awesomely creative idea (or even a really obvious one we’ve never thought of before) please, please, please speak up! We’re always looking for ways to get money for our chapter and get our name out on campus.
By: Brittney Wichtendahl, PR Director