PRSSA’s Growing Firm

PRSSA’s student-run firm has turned a new leaf this semester. Both Tina Larson and I, co-firm directors, wanted to expand the firm. With some hard work, we managed to generate new interest in PRSSA members and now firm has a 15-member committee! Our new firm members are committed to our clients and together we have accomplished more than expected thus far. With new clients, new members, and a new outlook, firm is well on its way to become nationally affiliated within the next couple of years.

With increased membership, firm has been able to take on more clients because the workload is dispersed. Firm is excited to have five new account executives and a few assistant account executives. Students have stepped up to the plate and volunteered their time and effort in return for public relations experience. Joining firm is a great way to heighten experience in the field as Monica Madura mentioned in her presentation last week. Firm supplies members with bullet points to put on their resumes because students are assigned responsibilities and held accountable for seeing them through.

Currently firm has five clients including: Ponseti Races, American Cancer Society, Colleges Against Cancer/Relay for Life, Polar Plunge/Iowa Special Olympics and Landlocked Film Festival. Ponseti Races was firm’s first event which took place Friday, October 16, 2009. This is a new client to firm. Ponseti Races launched its first 5K race this year to raise awareness of clubfoot and to honor Dr. Ponseti of the UI Hospitals who pioneered a non-surgical procedure to cure clubfoot. American Cancer Society is in the process of creating a Johnson County newsletter, and firm would be in charge of content and design of that newsletter. In conjunction, firm will be assisting Colleges against Cancer with the publicity and promotion for the UI Relay for Life held April 16, 2010. Firm will also be helping Polar Plunge with publicity this year which will take place on March 27, 2010. Landlocked is firm’s summer client, and we will help with publicity and promotions for the Landlocked Film Festival which will take place in August of 2010.

Joining firm is a great way to gain hands-on experience in public relations. This year’s firm growth has excited PRSSA, and we hope to keep on growing.

By: Paul Spooner, Co-Firm Director